Archive for December 2019
Frames and Names: Getting Generations Right
TweetShareShare When it comes to generations, fuzzy thinking abounds. Just how long is a generation and what do we call it? For the past thirty years, we’ve cast the generations as Baby Boomers (1946-1964), Gen X (1965-1980), Millennials (1981-1995) and Gen Z (1996-?). But those names and frames are highly disputed in the research. The…
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